Digital Marketing Fundamentals Training Course

Become a Digital Marketing Expert: Master Key Skills, Earn Certification, Propel Your Career! DevLustro Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before. DevLustro Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Our Core Highlights

World Class Instructor
World Class Instructor Mentorship from global experts
1:1 with Industry Expert
1:1 with Industry Expert Personalised coaching tailored to you
Global Hiring Network
Global Hiring Network 400+ hiring partners around the world
Average Salary Hike
Average Salary Hike 55% average hike for our alumni

Course Description

The Digital Marketing Fundamentals program offers learners the opportunity to master the most important strategies and tools used by digital marketers today. Get started with the dynamic field of digital marketing and learn SEO, SEM, content marketing, social media strategies, and analytics with the guidance of experienced instructors. Learners will emerge prepared to tackle real-world marketing challenges. Here are some of the essential skills you will need to become a successful digital marketer. The Digital Marketing Fundamentals course teaches you to master the concepts of digital marketing. Through this training, you will learn SEO, SEM, content marketing, social media marketing, email marketing, and web analytics. Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Social Media Optimization (SMO) What is the purpose of engagement metrics on social media? Google AdSense & Affiliate Marketing The Digital Marketing Fundamentals Course at DevLustro Academy covers the basics of digital marketing, including SEO, SEM, social media marketing, and content strategy. This course is ideal for beginners looking to build a strong foundation in digital marketing. DevLustro Academy is the best choice for Digital Marketing Fundamentals training due to its up-to-date curriculum, hands-on projects, and experienced instructors who provide insights into the latest trends and tools in digital marketing. The Digital Marketing Fundamentals Course is designed to teach the essential skills and strategies required to effectively market products and services online. It covers SEO, SEM, social media marketing, content marketing, email marketing, and web analytics. This course is ideal for beginners who are new to digital marketing, as well as professionals looking to enhance their marketing skills and stay updated with the latest trends and tools in the digital marketing industry. There are no specific prerequisites for this course. A basic understanding of marketing principles and familiarity with the internet will be helpful, but not necessary. The course duration varies depending on the learning pace of the individual. On average, it can be completed in 8-10 weeks with a commitment of a few hours per week. You will learn the basics of SEO, SEM, content marketing, social media marketing, email marketing, and web analytics. The course also covers advanced topics such as data-driven marketing and influencer marketing. Yes, upon successful completion of the course, you will receive a certification from DevLustro Academy, recognized worldwide. Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios. Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed. You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions. This course equips you with the skills and knowledge to excel in various digital marketing roles, such as SEO specialist, social media manager, content marketing strategist, and more. It enhances your employability and career prospects in the rapidly growing field of digital marketing. Course Audio Explanation (தமிழ்) Learn the ins and outs of search engine optimization to boost your website’s visibility and ranking on major search engines. Master the art of engaging audiences and building a strong social media presence across platforms like Facebook, Instagram, and Twitter. Gain practical skills in creating and managing PPC campaigns to drive targeted traffic and maximize ROI. Discover how to create compelling content that attracts, engages, and converts your target audience into loyal customers. Explore proven methods for crafting effective email campaigns that increase open rates, click-through rates, and customer retention. Learn to use tools like Google Analytics to track, measure, and analyze the performance of your DM efforts for continuous improvement. In an increasingly digital world, the demand for smart, data-driven, and automated marketing solutions is rising at a breakneck pace.… Full Stack Developer Demand , Skills, and Compensation Introduction : The Strategic Importance of the Full-Stack Developer The full-stack developer—a… Introduction : 5 Surprising Truths About A Career in JavaScript Beyond the Code Web development is often seen as a… Master the essentials and advanced techniques of Python programming with our comprehensive Core & Advanced Python Training Course. Master the essentials and advanced techniques of Python programming with our comprehensive Core & Advanced Python Training Course. Unlock the power of online marketing with our Digital Marketing Fundamentals Training Course. Master SEO, SEM, content marketing. Invite friends to join our community, and receive valuable gift vouchers as a token of appreciation for each successful referral. Spread the word about our referral program today and start earning rewards! DevLustro Academy provides students with highly effective coaching classes, delivered through immersive classroom sessions and the best teaching methodologies designed to yield valuable results. We take great pride in our identity and are honored to be a part of your business journey. DevLustro Academy provides students with highly effective coaching classes, delivered through immersive classroom sessions and the best teaching methodologies designed to yield valuable results. We take great pride in our identity and are honored to be a part of your business journey. Copyright © DevLustro Academy | A Part of DevLustros

Course Goals

  • Digital Marketing Fundamentals Training Course
  • By Sundaresh Kamaraj
  • Digital Marketing Course
  • Course Details
  • Industry Based Projects
  • Personalized coordinator.
  • Trainer feedback.
  • Trainer availability post sessions.
  • Get your staff certified.
  • Certificate from governing bodies.
  • Recognized worldwide
  • Hands on assignment
  • Master the basics of digital marketing, including SEO, SEM, and social media marketing.
  • Dive into advanced concepts such as content marketing and email marketing.
  • Harness powerful tools like Google Analytics and AdWords for campaign management.
  • Visualize data effectively using data analytics tools.
  • Implement PPC advertising strategies to maximize ROI.
  • Explore influencer marketing and affiliate marketing techniques.
  • Digital Marketing is the backbone of modern advertising strategies used by organizations worldwide.
  • Digital Marketing is a comprehensive approach to promoting products and services online.
  • Marketing Analysis involves collecting and analyzing data to optimize marketing campaigns.
  • Digital Marketers understand audience behavior and derive meaningful insights to drive strategies.
  • Digital Marketing is the foundation upon which advanced marketing technologies like AI-powered marketing automation are built.
  • Live, interactive training by experts.
  • Curriculum that focuses on the learner.
01Chapter-1 Basics Digital Marketing
  • 01.01Introduction To Digital Marketing
  • 01.02Importance Of Digital Marketing
  • 01.03How did Internet Marketing work?
  • 01.04Traditional Vs. Digital Marketing
  • 01.05Overview of various Digital Marketing channels
02Chapter-2 Analysis and Keyword Research
  • 02.01Market Research
  • 02.02Keyword Research And Analysis
  • 02.03Types Of Keywords
  • 02.04Tools Used For Keyword Research
  • 02.05Localized Keyword Research
  • 02.06Choosing Right Keywords To The Project
03Chapter-3 Digital Marketing Channels
  • 03.01Search Engine Optimization (SEO)
  • 03.02Introduction To Search Engine Optimization
  • 03.03How Did Search Engine work?
  • 03.04SEO Fundamentals & Concepts
  • 03.05Pay-Per-Click Advertising (PPC)
  • 03.06Introduction to Pay-Per-Click Advertising
  • 03.07Google Ads and Bing Ads
  • 03.08Keyword research and selection
  • 03.09Ad creation and optimization
  • 03.10Campaign management and optimization
  • 03.11Social Media Optimization (SMO)
  • 03.12Social Media Optimization
  • 03.13Introduction To Social Media Networks
  • 03.14Types Of Social Media Websites
  • 03.15Social Media Optimization Concepts
  • 03.16Facebook
  • 03.17Instagram
  • 03.18Twitter
  • 03.19Linkedin
  • 03.20YouTube
  • 03.21Hashtags
  • 03.22Social Media Marketing(SMM)
  • 03.23Learning about Social Media Platforms
  • 03.24Understanding Facebook & Instagram Advertising
  • 03.25Instagram PPC and CPM Advertising
  • 03.26Planning Ad Budgets
  • 03.27Identifying Target Audiences
  • 03.28Marketing tactics for Social Media
  • 03.29Generating Campaigns
  • 03.30Case Studies
  • 03.31Question:
  • 03.32What is the purpose of engagement metrics on social media?
  • 03.33A) To measure the number of followers on a social media account
  • 03.34B) To analyze the effectiveness of social media advertising campaigns
  • 03.35C) To evaluate the reach and visibility of social media posts
  • 03.36D) To determine the geographical location of social media users
  • 03.37Email Marketing
  • 03.38Introduction to Email Marketing
  • 03.39Building an email list
  • 03.40Creating effective email campaigns
  • 03.41Email automation and segmentation
  • 03.42Email marketing metrics and analysis
  • 03.43Content Marketing
  • 03.44Introduction to Content Marketing
  • 03.45Understanding different types of content
  • 03.46Developing a content marketing strategy
  • 03.47Creating and publishing high-quality content
  • 03.48Content distribution and promotion
  • 03.49Online Reputation Management
  • 03.50Understanding Online Reputation Management
  • 03.51Needs for Online Reputation Management
  • 03.52Impact of negative conversations brand
  • 03.53Steps for effective ORM
  • 03.54Tools for Online Reputation Management
  • 03.55Understanding objectives of a brand
  • 03.56Crisis management
  • 03.57Case Studies
  • 03.58Affiliate Marketing
  • 03.59What is Affiliate Marketing?
  • 03.60Types of Affiliate Marketing Strategies
  • 03.61How to Approach Affiliate Marketing?
  • 03.62Benefits of Affiliate Marketing
  • 03.63Google AdSense & Affiliate Marketing
  • 03.64Online money earning strategies
  • 03.65Success stories of online entrepreneurs
  • 03.66Planning a website for Adsense
  • 03.67What is Adsense?
  • 03.68Types of Bidding
  • 03.69Implementing Ads in a Website
  • 03.70What is Affiliate Marketing
  • 03.71Types of Affiliate Marketing
  • 03.72Making Money using Affiliate Marketing
  • 03.73Popular Affiliate Networks

No FAQ added yet.

Ready to begin?

Digital Marketing Fundamentals Training Course

Duration: 45 Hours

Enroll in

Digital Marketing Fundamentals Training Course

Want to know more?