Digital Marketing Expert Training Course

What the specialist says

This is the kind of digital marketing program you can put on a proposal and start billing.

Varun Pandey Digital Marketing Strategist

Acquire Advanced Marketing Skills: Master Digital Marketing, Earn Certification, Launch Your Marketing Career! DevLustro Academy has established itself as a leader in digital marketing education. Our meticulously designed course provides a comprehensive curriculum that prepares participants to navigate the dynamic landscape of digital marketing. With a blend of theoretical knowledge and practical skills, this course ensures that students are well-equipped to create effective marketing strategies and drive business growth. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Our Core Highlights

World Class Instructor
World Class Instructor Mentorship from global experts
1:1 with Industry Expert
1:1 with Industry Expert Personalised coaching tailored to you
Global Hiring Network
Global Hiring Network 400+ hiring partners around the world
Average Salary Hike
Average Salary Hike 55% average hike for our alumni

Course Description

Acquire Advanced Marketing Skills: Master Digital Marketing, Earn Certification, Launch Your Marketing Career! Elysium Academy has established itself as a leader in digital marketing education. Our meticulously designed course provides a comprehensive curriculum that prepares participants to navigate the dynamic landscape of digital marketing. With a blend of theoretical knowledge and practical skills, this course ensures that students are well-equipped to create effective marketing strategies and drive business growth. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Digital Marketing Expert Training Course

Digital Marketing Course

Course Details

Gain expertise in analytics and performance measurement tools.

Understand and apply marketing automation and optimization techniques.

Digital Marketing is the framework that enables effective online promotion and engagement.

Digital Marketing is the comprehensive strategy for reaching and converting audiences across digital channels.

Optimizing Campaigns involves refining strategies to maximize reach and effectiveness.

Digital Marketers understand consumer behavior and derive meaningful insights to drive growth.

Digital Marketing is the foundation on which successful online presence and business growth are built.

Course Goals

  • Master digital marketing fundamentals, including SEO, SEM, and social media marketing
  • Dive into advanced concepts such as content creation and email marketing.
  • Learn to implement data-driven marketing strategies.

Future Scope of this Course

  • Recognized worldwide

Our Career Service

  • Personalized Coordinator
  • Trainer feedback.
  • Trainer availability post sessions.
  • Get your staff certified.
  • Certificate from governing bodies.

Our Training Program Benefits

  • Real-World Digital Marketing Projects
  • Hands on assignment
  • Develop practical skills through hands-on projects and real-world scenarios.
  • Curriculum that focuses on the learner.
  • Live, interactive training by DevLustro experts.
  • Curriculum aligned with current industry practices.
  • Portfolio / project support for real-world use.
01Chapter-1 Basics Digital Marketing
  • 01.01Introduction To Digital Marketing
  • 01.02Importance Of Digital Marketing
  • 01.03How did Internet Marketing work?
  • 01.04Traditional Vs. Digital Marketing
  • 01.05Overview of various Digital Marketing
02Chapter-2 Analysis & Keyword Research
  • 02.01Market Research
  • 02.02Keyword Research And Analysis
  • 02.03Types Of Keywords
  • 02.04Tools Used For Keyword Research
  • 02.05Localized Keyword Research
  • 02.06Choosing Right Keywords To The Project
03Chapter-3 Digital Marketing Channels
  • 03.01Search Engine Optimization (SEO)
  • 03.02Pay-Per-Click Advertising (PPC)
  • 03.03Social Media Optimization (SMO)
  • 03.04Social Media Marketing (SMM)
  • 03.05Email Marketing
  • 03.06Content Marketing
  • 03.07Online Reputation Management
  • 03.08Affiliate Marketing
04Chapter-4 Seo - A Beginner's Guide
  • 04.01What is search engines
  • 04.02Difference between portal and search engines
  • 04.03How search engines work
  • 04.04What is SEO
  • 04.05SEO techniques (On page and Off page)
  • 04.06Difference between White hat, Black hat, and Grey hat SEO
  • 04.07What is the need for SEO
  • 04.08Things to consider before starting SEO of any website
  • 04.09What is Ranking
  • 04.10How Google ranks a website
  • 04.11Get familiar with the basic terms like crawlers, robots, and spiders
  • 04.12How to choose the best search engine
  • 04.13Types of lists
05Chapter-5 Why Google
  • 05.01History of Google
  • 05.02How Google Works
  • 05.03What is SERP
  • 05.04Paid Vs Organic Result
  • 05.05How Google is Smart
  • 05.06Understanding Google Updates/ Penalties
06Chapter-6 Seo Basic & Background
  • 06.01Website Planning and Creation
  • 06.02Domain Name Registration
  • 06.03Domain Selection
  • 06.04Hosting and its types
  • 06.05Basic knowledge of World Wide Web
  • 06.06Website wireframe and architecture
  • 06.07Basics of developing and designing a website
  • 06.08Usability & user experience of a website
  • 06.09Why say yes to a responsive website
  • 06.10Website competitor analysis
  • 06.11Website navigation and optimizing according to user-friendly interface
07Chapter-7 Keyword Research
  • 07.01Introduction to Keyword research
  • 07.02How and why to choose the right keywords
  • 07.03Different types of keywords
  • 07.04How to do Keyword analysis
  • 07.05Keywords density analysis
  • 07.06Tools for keyword research
  • 07.07Competition analysis
  • 07.08Localized keywords research
08Chapter-8 Content Writing
  • 08.01Content Writing Concepts
  • 08.02Tips for Content Article
  • 08.03Make Content Pattern
  • 08.04How to Make Title and Subtitles
  • 08.05How to Write Unique & Informative SEO-Friendly Articles
09Chapter-9 On Page Optimization Steps
  • 09.01Introduction to On-page optimization
  • 09.02What is Title, Description, and Keywords tags
  • 09.03Difference between primary, secondary, and tertiary tiles
  • 09.04Length of titles, meta description, and Snippets
  • 09.05e. H1 to H6 Tags and their importance
  • 09.06Important keywords in title, meta descriptions, and content
  • 09.07When and where keywords can be placed
  • 09.08h. Difference between Internal links and External links
  • 09.09Anchor Text
  • 09.10Headers optimization
  • 09.11Importance of Alt tags and Image tag
  • 09.12Image tag optimization
  • 09.13Content Optimization
  • 09.14SEO friendly content
  • 09.15Optimizing SEO content
  • 09.16Google SEO guidelines
  • 09.17Google Analytics and Webmaster integration
  • 09.18Google sandbox effect
  • 09.19Keyword Proximity, Authority, Prominence, and density
  • 09.20Iframes/ Frames effect on SEO
  • 09.21URL renaming/ rewriting
  • 09.22Duplicate Content / URLs
  • 09.23w. HTML Validations using W3c
  • 09.24Broken link analysis
  • 09.25Website architecture
  • 09.26Bread Crumb
  • 09.27Google webmaster tool
  • 09.28Creating effective landing pages
  • 09.29On page Audit
  • 09.30Yahoo Feed Submission
10Chapter-10 Off-page optimization
  • 10.01Introduction to Off-page optimization
  • 10.02Local marketing of websites on the basis of locations
  • 10.03Social Media optimization techniques
  • 10.04Introduction of link building and its types
  • 10.05Directory submission
  • 10.06Blog and article submission
  • 10.07Forum posting
  • 10.08Forum signatures and commenting
  • 10.09Free classifieds
  • 10.10Classifieds posting
  • 10.11Press release submission
  • 10.12Video submission
  • 10.13Business listing submission
  • 10.14Guest blog
  • 10.15Local SEO (Local business listing)
  • 10.16Detail knowledge of Link building and backlinks
  • 10.17Social bookmarking
  • 10.18Photo & Video Sharing
  • 10.19Infographics sharing
  • 10.20Document Sharing
  • 10.21Content Marketing and its importance
  • 10.22Question and answers
  • 10.23Web 2.0 submission
  • 10.24Importance of backlinks / Link building
  • 10.25A home page promoting tips and techniques
  • 10.26Strategies to build qualitative and relevant backlinks
  • 10.27Competitors backlink research and submission
  • 10.28Tracking the links and PageRank
  • 10.29Submission to do follow websites
  • 10.30RSS Feed submissions
11Chapter-11 Webmaster / Search Console
  • 11.01Sign up for a webmaster account
  • 11.02Verifying website under Google Search Console
  • 11.03Introduction on webmaster
  • 11.04Effect on inner page ranking through inner linking
  • 11.05Understanding queries and Average keyword position
  • 11.06Search Appearance
  • 11.07How to improve website quality and performance by using the information in the search console
  • 11.08Google Index
  • 11.09Search Traffic
  • 11.10Google My Business
  • 11.11Google Crawling
12Chapter-12 Google Algorithms And Updates
  • 12.01Essential SEO Algorithm & Updates by Google
  • 12.02Introductions on Search Engine Algorithms?
  • 12.03How Algorithms Works?
  • 12.04Algorithm & Google Panda
  • 12.05Detail information on Search Engine Penalties
  • 12.06Procedures for recovering from Search Engine Penalties
  • 12.07What is Google Panda Algorithm?
  • 12.08How Google Panda Algorithm affect millions of websites?
  • 12.09Things to know about Google Penguin
  • 12.10A brief introduction on Google EMD Update
  • 12.11How to save websites from Google Panda, Penguin, and EMD
  • 12.12Recover your site from Panda, EMD, and +Penguin
13Chapter-13 Advanced Seo Sessions
  • 13.01Scheme Markup
  • 13.02Rich Snippets
  • 13.03AMP (Accelerated Mobile Pages)
  • 13.04Technical SEO
  • 13.05Anchor links optimization
  • 13.06Page naming / URL Structure / Permalink
  • 13.07Website structure & navigation menu optimization
  • 13.08Filename optimization
  • 13.09Page speed optimization tool
  • 13.10Robots.txt
  • 13.11URL Canonicalization/ 404 Implementation/ Redirection error
  • 13.12Difference between HTTP / HTTPS
  • 13.13Different types of Sitemaps and their importance
14Chapter-14 Seo - Break Off
  • 14.01Black Hat SEO
  • 14.02Try to avoid Grey Hat SEO
  • 14.03Exact-match Anchor text
  • 14.04Keyword Stuffing
  • 14.05Spam comments
  • 14.06Duplicate content and cloaking
  • 14.07Unnatural links
  • 14.08Domain and Keyword Cloaking
  • 14.09Intrusive Interstitial Ads
  • 14.103rd party "Paid" links
  • 14.11Article spinners
  • 14.12Automated link building
  • 14.13Doorway Page, bots, spam, Link Baiting
  • 14.14Link and article directories
  • 14.15Duplicate Content and Cloaking
  • 14.16Paid / spam blogging

What is the Digital Marketing Expert course?

The Digital Marketing Expert course is designed to provide learners with advanced skills and knowledge in various aspects of digital marketing, including SEO, SEM, social media marketing, content creation, and analytics.

Who should take the Digital Marketing Expert course?

The course is ideal for aspiring digital marketers, marketing professionals, business owners, and anyone looking to enhance their skills in online marketing and drive business growth.

What topics are covered in the Digital Marketing Expert course?

Topics include search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and data analytics.

Do I need any prerequisites to enroll in the Digital Marketing Expert course?

No formal prerequisites are required, but a basic understanding of marketing principles and familiarity with internet use are beneficial.

How is the course delivered?

The course is delivered through a blend of live instructor-led sessions, hands-on projects, and self-paced study materials. This hybrid approach ensures comprehensive learning and practical experience.

What type of projects will I work on during the course?

Participants will engage in real-world projects such as developing SEO strategies, creating social media campaigns, designing content marketing plans, and analyzing marketing data using analytics tools.

Will I receive a certificate upon completion of the course?

Yes, participants will receive a certificate of completion from DevLustro Academy. This certificate validates their skills in digital marketing and enhances their professional credentials.

How long is the course, and how much time should I dedicate weekly?

The course duration is typically 8-12 weeks. It is recommended to dedicate around 10-15 hours per week to coursework, including lectures, projects, and self-study.

Is there support available after I complete the course?

Yes, our instructors and support team are available to provide guidance and answer any questions you may have even after the course has ended. Additionally, we offer resources for ongoing learning and professional development.

How does the Digital Marketing Expert certification benefit my career?

The certification enhances your credibility and demonstrates your expertise in digital marketing. It opens up various job opportunities, increases earning potential, and is highly valued by employers in the marketing and advertising industries.

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Digital Marketing Expert Training Course

Duration: 90 Hrs

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Digital Marketing Expert Training Course

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