DevLustro Certified Digital Marketing – Training Course

Acquire Key Marketing Skills: Master Digital Marketing, Earn Certification, Launch Your Marketing Career! DevLustro Certified Digital Marketing Training Course offers a comprehensive curriculum designed to equip you with essential digital marketing skills. The course includes Digital Marketing Fundamentals , Local SEO & Global SEO, Market Performance Analysis , Social Media Optimization , and Pay Per Click Expert . Each module is crafted to provide in-depth knowledge and practical expertise. Upon successful completion, you benefit from 100% placement assurance , ensuring you’re well-prepared for a thriving career in digital marketing. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Our Core Highlights

World Class Instructor
World Class Instructor Mentorship from global experts
1:1 with Industry Expert
1:1 with Industry Expert Personalised coaching tailored to you
Global Hiring Network
Global Hiring Network 400+ hiring partners around the world
Average Salary Hike
Average Salary Hike 55% average hike for our alumni

Course Description

The DevLustro Certified Digital Marketing program offers learners the opportunity to master the essential skills and tools used by digital marketing professionals today. Dive into the exciting field of digital marketing and learn SEO, content marketing, social media strategy, and more with the guidance of experienced instructors. Learners will emerge prepared to create and manage effective digital marketing campaigns. Here are some of the skills you will need to learn if you want to become a digital marketer. The Digital Marketing course teaches you to master the concepts of digital marketing. Through this training, you will learn SEO, Content Marketing, Social Media Strategy, PPC Advertising, Email Marketing, and Data Analytics. Why Is It Important To Learn SEO The course duration is typically 12 weeks, with flexible learning options to fit different schedules. No prior experience is required. This course is designed for both beginners and professionals looking to enhance their skills. Upon successful completion, you will receive the DevLustro Certified Digital Marketing certification, which is recognized globally. Basic knowledge of marketing concepts is beneficial but not mandatory. The course is delivered through a combination of online lectures, hands-on labs, real-world projects, and interactive sessions with instructors. Yes, you will have lifetime access to all course materials, including video lectures, assignments, and additional resources. You will have access to a dedicated coordinator, regular feedback from trainers, and post-session support to address any questions or challenges. Yes, the course includes several real-world projects to provide practical experience and help you apply the concepts learned. Yes, we offer customized training programs for teams. Please contact our support team for more details on group certifications. You can enroll through our website by completing the registration form and selecting your preferred course schedule. For assistance, our support team is always available. Course Audio Explanation (தமிழ்) Master the full spectrum of digital marketing strategies, from SEO and content marketing to social media and email campaigns. Engage in practical exercises and real-world projects. Develop your skills through interactive labs and live marketing campaigns. Get fully prepared for the DevLustro Certified Digital Marketing exam. Access practice tests, study materials, and expert tips. Learn from industry leaders and experienced digital marketing professionals. Our instructors provide valuable insights and personalized guidance to ensure your success. Choose between online and in-person classes to suit your schedule. Our flexible approach ensures you can learn at your own pace and convenience. Enhance your resume and professional profile with our certification. Receive job placement assistance, career counseling, and networking opportunities. In an increasingly digital world, the demand for smart, data-driven, and automated marketing solutions is rising at a breakneck pace.… Full Stack Developer Demand , Skills, and Compensation Introduction : The Strategic Importance of the Full-Stack Developer The full-stack developer—a… Introduction : 5 Surprising Truths About A Career in JavaScript Beyond the Code Web development is often seen as a… Master the essentials and advanced techniques of Python programming with our comprehensive Core & Advanced Python Training Course. Master the essentials and advanced techniques of Python programming with our comprehensive Core & Advanced Python Training Course. Unlock the power of online marketing with our Digital Marketing Fundamentals Training Course. Master SEO, SEM, content marketing. Invite friends to join our community, and receive valuable gift vouchers as a token of appreciation for each successful referral. Spread the word about our referral program today and start earning rewards! DevLustro Academy provides students with highly effective coaching classes, delivered through immersive classroom sessions and the best teaching methodologies designed to yield valuable results. We take great pride in our identity and are honored to be a part of your business journey. DevLustro Academy provides students with highly effective coaching classes, delivered through immersive classroom sessions and the best teaching methodologies designed to yield valuable results. We take great pride in our identity and are honored to be a part of your business journey. Copyright © DevLustro Academy 2025 | A Part of DevLustros

Course Goals

  • DevLustro Certified Digital Marketing – Training Course
  • By Sundaresh Kamaraj
  • Software Development Training Course
  • Course Details
  • Real-world Digital Marketing Projects
  • Personalized coordinator.
  • Trainer feedback.
  • Trainer availability post sessions.
  • Get your staff certified.
  • Certificate from governing bodies.
  • Recognized worldwide
  • Hands on assignment
  • Master digital marketing fundamentals, including SEO, content marketing, and social media strategy.
  • Dive into advanced concepts such as PPC advertising and data analytics.
  • Learn to implement and optimize email marketing campaigns.
  • Gain expertise in using digital marketing tools and platforms.
  • Understand and apply digital marketing policies and best practices.
  • Develop practical skills through hands-on labs and real-world campaign simulations.
  • Digital Marketing is the backbone that drives online business growth and customer engagement.
  • It involves the comprehensive management of marketing strategies used by various organizations.
  • Marketing Analytics is where the data will be analyzed, and all the insights will be derived.
  • Digital Marketers understand market trends and derive meaningful outcomes.
  • Digital Marketing is the foundation upon which modern business strategies are built.
  • Live, interactive training by experts.
  • Curriculum that focuses on the learner.
01Chapter-1 Basics Digital Marketing
  • 01.01Introduction To Digital Marketing
  • 01.02Importance Of Digital Marketing
  • 01.03How did Internet Marketing work?
  • 01.04Traditional Vs. Digital Marketing
  • 01.05Overview of various Digital Marketing channels
02Chapter-2 Analysis & Keyword Research
  • 02.01Market Research
  • 02.02Keyword Research And Analysis
  • 02.03Types Of Keywords
  • 02.04Tools Used For Keyword Research
  • 02.05Localized Keyword Research
  • 02.06Choosing Right Keywords To The Project
03Chapter-3 Digital Marketing Channels
  • 03.01Introduction to Search Engine Optimization
  • 03.02How Do Search Engines Work?
  • 03.03SEO Fundamentals & Concepts
  • 03.04Introduction to Pay-Per-Click Advertising
  • 03.05Google Ads and Bing Ads
  • 03.06Keyword Research and Selection
  • 03.07Ad Creation and Optimization
  • 03.08Campaign Management and Optimization
  • 03.09Social Media Optimization
  • 03.10Introduction to Social Media Networks
  • 03.11Types of Social Media Websites
  • 03.12Social Media Optimization Concepts
  • 03.13Facebook
  • 03.14Instagram
  • 03.15Twitter
  • 03.16LinkedIn
  • 03.17YouTube
  • 03.18Hashtags
  • 03.19Learning about Social Media Platforms
  • 03.20Understanding Facebook & Instagram Advertising
  • 03.21Instagram PPC and CPM Advertising
  • 03.22Planning Ad Budgets
  • 03.23Identifying Target Audiences
  • 03.24Marketing Tactics for Social Media
  • 03.25Generating Campaigns
  • 03.26Case Studies
  • 03.27Introduction to Email Marketing
  • 03.28Building an Email List
  • 03.29Creating Effective Email Campaigns
  • 03.30Email Automation and Segmentation
  • 03.31Email Marketing Metrics and Analysis
  • 03.32Introduction to Content Marketing
  • 03.33Understanding Different Types of Content
  • 03.34Developing a Content Marketing Strategy
  • 03.35Creating and Publishing High-Quality Content
  • 03.36Content Distribution and Promotion
  • 03.37Understanding Online Reputation Management
  • 03.38Needs for Online Reputation Management
  • 03.39Impact of Negative Conversations on Brand
  • 03.40Steps for Effective ORM
  • 03.41Tools for Online Reputation Management
  • 03.42Understanding Objectives of a Brand
  • 03.43Crisis Management
  • 03.44Case Studies
  • 03.45What is Affiliate Marketing?
  • 03.46Types of Affiliate Marketing Strategies
  • 03.47How to Approach Affiliate Marketing?
  • 03.48Benefits of Affiliate Marketing
  • 03.49Online Money Earning Strategies
  • 03.50Success Stories of Online Entrepreneurs
  • 03.51Planning a Website for AdSense
  • 03.52What is AdSense?
  • 03.53Types of Bidding
  • 03.54Implementing Ads in a Website
  • 03.55What is Affiliate Marketing?
  • 03.56Types of Affiliate Marketing
  • 03.57Making Money Using Affiliate Marketing
  • 03.58Popular Affiliate Networks
04Chapter-4 SEO - A BEGINNER'S GUIDE
  • 04.01Why Is It Important To Learn SEO
  • 04.02What are Search Engines?
  • 04.03Difference Between Portal and Search Engines
  • 04.04How Search Engines Work
  • 04.05What is SEO?
  • 04.06SEO Techniques (On-Page and Off-Page)
  • 04.07Difference Between White Hat, Black Hat, and Grey Hat SEO
  • 04.08What is the Need for SEO?
  • 04.09Things to Consider Before Starting SEO of Any Website
  • 04.10What is Ranking?
  • 04.11How Google Ranks a Website
  • 04.12Get Familiar with the Basic Terms like Crawlers, Robots, and Spiders
  • 04.13How to Choose the Best Search Engine
  • 04.14Types of Lists
05Chapter-5 Why Google?
  • 05.01History of Google
  • 05.02How Google Works
  • 05.03What is SERP
  • 05.04Paid vs. Organic Results
  • 05.05How Google is Smart
  • 05.06Understanding Google Updates/Penalties
06Chapter-6 Search Ads And Keyword Targeting
  • 06.01Hierarchy of a PPC account
  • 06.02Structuring of Ad Groups
  • 06.03Ad Fundamentals: Purpose of an Ad
  • 06.04Ad Group
  • 06.05Creating Compelling Ads: Features vs. Benefits
  • 06.06Creating Compelling Ads: Call-to-Action
  • 06.07Unique Selling Proposition
  • 06.08Ad Components
  • 06.09Ad Testing
  • 06.10Ad Extensions
  • 06.11How Keywords and Search Queries Work Together
  • 06.12Search Intent
  • 06.13User Intent Classification
  • 06.14Types of Keywords
  • 06.15Think About the Searcher
  • 06.16B2B vs B2C Keywords
  • 06.17Ad Group Organization
07Chapter-7 Keyword Research
  • 07.01Introduction to Keyword research
  • 07.02How and why to choose the right keywords
  • 07.03Different types of keywords
  • 07.04How to do Keyword analysis
  • 07.05Keywords density analysis
  • 07.06Tools for keyword research
  • 07.07Competition analysis
  • 07.08Localized keywords research
08Chapter-8 Tips - Content Writing
  • 08.01Content Writing Concepts
  • 08.02Tips for Content Article
  • 08.03Make Content Pattern
  • 08.04How to Make Title and Subtitles
  • 08.05How to Write Unique & Informative SEO-Friendly Articles
09Chapter-9 On Page Optimization Steps
  • 09.01Introduction to On-page optimization
  • 09.02What is Title, Description, and Keywords tags
  • 09.03Difference between primary, secondary, and tertiary tiles
  • 09.04Length of titles, meta description, and Snippets
  • 09.05H1 to H6 Tags and their importance
  • 09.06Important keywords in title, meta descriptions, and content
  • 09.07When and where keywords can be placed
  • 09.08Difference between Internal links and External links
  • 09.09Anchor Text
  • 09.10Headers optimization
  • 09.11Importance of Alt tags and Image tag
  • 09.12Image tag optimization
  • 09.13Content Optimization
  • 09.14SEO friendly content
  • 09.15Optimizing SEO content
  • 09.16Google SEO guidelines
  • 09.17Google Analytics and Webmaster integration
  • 09.18Google sandbox effect
  • 09.19Keyword Proximity, Authority, Prominence, and density
  • 09.20Iframes/ Frames effect on SEO
  • 09.21URL renaming/ rewriting
  • 09.22Duplicate Content / URLs
  • 09.23HTML Validations using W3c
  • 09.24Broken link analysis
  • 09.25Website architecture
  • 09.26Bread Crumb
  • 09.27Google webmaster tool
  • 09.28Creating effective landing pages
  • 09.29On page Audit
  • 09.30Yahoo Feed Submission
10Chapter-10 Off-Page Optimization
  • 10.01Introduction to Off-page optimization
  • 10.02Local marketing of websites on the basis of locations
  • 10.03Social Media optimization techniques
  • 10.04Introduction of link building and its types
  • 10.05Directory submission
  • 10.06Blog and article submission
  • 10.07Forum posting
  • 10.08Forum signatures and commenting
  • 10.09Free classifieds
  • 10.10Classifieds posting
  • 10.11Press release submission
  • 10.12Video submission
  • 10.13Business listing submission
  • 10.14Guest blog
  • 10.15Local SEO (Local business listing)
  • 10.16Detail knowledge of Link building and backlinks
  • 10.17Social bookmarking
  • 10.18Photo & Video Sharing
  • 10.19Infographics sharing
  • 10.20Document Sharing
  • 10.21Content Marketing and its importance
  • 10.22Question and answers
  • 10.23Web 2.0 submission
  • 10.24Importance of backlinks / Link building
  • 10.25A home page promoting tips and techniques
  • 10.26Strategies to build qualitative and relevant backlinks
  • 10.27Competitors backlink research and submission
  • 10.28Tracking the links and PageRank
  • 10.29Submission to do follow websites
  • 10.30RSS Feed submissions
11Chapter-11 Webmaster / Search Console
  • 11.01Verifying website under Google Search Console
  • 11.02Introduction on webmaster
  • 11.03Effect on inner page ranking through inner linking
  • 11.04Understanding queries and Average keyword position
  • 11.05Search Appearance
  • 11.06How to improve website quality and performance by using the information in the search console
  • 11.07Google Index
  • 11.08Search Traffic
  • 11.09Google My Business
  • 11.10Google Crawling
12Chapter-12 Google Algorithms And Updates
  • 12.01Introductions on Search Engine Algorithms?
  • 12.02How Algorithms Works?
  • 12.03Algorithm & Google Panda
  • 12.04Detail information on Search Engine Penalties
  • 12.05Procedures for recovering from Search Engine Penalties
  • 12.06What is Google Panda Algorithm?
  • 12.07How Google Panda Algorithm affect millions of websites?
  • 12.08Things to know about Google Penguin
  • 12.09A brief introduction on Google EMD Update
  • 12.10How to save websites from Google Panda, Penguin, and EMD
  • 12.11Recover your site from Panda, EMD, and +Penguin
13Chapter-13 Advanced Seo Sessions
  • 13.01Scheme Markup
  • 13.02Rich Snippets
  • 13.03AMP (Accelerated Mobile Pages)
  • 13.04class="ri-git-repository-line" style="font-size: 18px !important;">Technical SEO
  • 13.05Anchor links optimization
  • 13.06Page naming / URL Structure / Permalink
  • 13.07Website structure & navigation menu optimization
  • 13.08Filename optimization
  • 13.09Page speed optimization tool
  • 13.10Robots.txt
  • 13.11URL Canonicalization/ 404 Implementation/ Redirection error
  • 13.12Difference between HTTP / HTTPS
  • 13.13Different types of Sitemaps and their importance
14Chapter-14 Seo - Break Off
  • 14.01Black Hat SEO
  • 14.02Try to avoid Grey Hat SEO
  • 14.03Exact-match Anchor text
  • 14.04Keyword Stuffing
  • 14.05Spam comments
  • 14.06Duplicate content and cloaking
  • 14.07Unnatural links
  • 14.08Domain and Keyword Cloaking
  • 14.09Intrusive Interstitial Ads
  • 14.103rd party "Paid" links
  • 14.11Article spinners
  • 14.12Automated link building
  • 14.13Doorway Page, bots, spam, Link Baiting
  • 14.14Link and article directories
  • 14.15Duplicate Content and Cloaking
  • 14.16Paid / spam blogging
  • 14.17Introduction to Online Marketing
  • 14.18Types of Online Marketing
  • 14.19Introduction to Social MediaTypes of social media
  • 14.20Advantages of social media optimization
  • 14.21Social media optimization processes and techniques
  • 14.22Facebook marketing introduction
  • 14.23Advantages of Facebook Marketing
  • 14.24What is Open Graph
  • 14.25Local business page creation
  • 14.26Fans page creation
  • 14.27Brand page creation
  • 14.28Organization page creation
  • 14.29Adding own logos and banners in Facebook
  • 14.30How to promote your Facebook page
  • 14.31Facebook optimization techniques
  • 14.32Creating Facebook Application
  • 14.33Linking with YouTube
  • 14.34Creating Events in Facebook
  • 14.35Dos & Don'ts on Facebook
  • 14.36What is Twitter Why we use Twitter
  • 14.37Twitter Demographics
  • 14.38How to Setup a Twitter account
  • 14.39What is Twitter Lingo
  • 14.40What is Tweet for pay
  • 14.41Twitter Account PromotionTweeting (Responding to others, RT, Hash Tags, Direct Messages)
  • 14.42Why use short url in Twitter
  • 14.43What is LinkedIn?
  • 14.44LinkedIn Advantages
  • 14.45LinkedIn Groups
  • 14.46LinkedIn Events, Messaging
  • 14.47Creating the Right Profile & Settings
  • 14.48How to Do Link Building in LinkedIn
  • 14.49LinkedIn Company Pages
  • 14.50YouTube Video Optimization
  • 14.51Increase YouTube Views, Subscribers
  • 14.52YouTube AdSense Ads
  • 14.53YouTube AdWords
  • 14.54Dailymotion
  • 14.55Vimeo Videos
  • 14.56Metacafe
  • 14.57Google Videos
  • 14.58YouTube Channel Creation
  • 14.59Upload Videos with Keywords & Content
  • 14.60Promote Videos and Increase Viewers
  • 14.61YouTube Channel Creation
  • 14.62YouTube Channel Custom Background
  • 14.63YouTube Channel Profile Content Writing
  • 14.64Submission of Client Provided Videos
  • 14.65What is Instagram?
  • 14.66Why Use Instagram in Business Marketing
  • 14.67Hashtags
  • 14.68Importance of Instagram Stories
  • 14.69How to Create Shopping Ads in Instagram
  • 14.70Instagram Updates
  • 14.71Pinterest Account Creation
  • 14.72Create Board
  • 14.73Uploading Pins on Boards
  • 14.74Pinterest Followers
  • 14.75Following Relevant Pinners
  • 14.76Re-pinning of Relevant Content
  • 14.77Sourcing of Pin Board Content
  • 14.78Pinterest Profile Content Writing
  • 14.79Pinboard Creation
  • 14.80Developing a Content Strategy Aligned with Business Goals
  • 14.81Understanding Content Types (text, images, videos, infographics, etc.) and Their Suitability for Different Platforms
  • 14.82Crafting Engaging and Shareable Content
  • 14.83Content Calendar Planning and Scheduling Tools
  • 14.84Case Studies on Successful Social Media Content Campaigns
  • 14.85Building and Nurturing Online Communities
  • 14.86Strategies for Increasing Followers, Likes, Shares, and Comments
  • 14.87Monitoring and Responding to Audience Feedback
  • 14.88Leveraging User-Generated Content (UGC)
  • 14.89Implementing Influencer Marketing Campaigns
  • 14.90Introduction to Social Media Analytics Tools (e.g., Facebook Insights, Twitter Analytics, Instagram Insights, Google Analytics)
  • 14.91Setting Up Tracking Parameters and Goals
  • 14.92Analyzing Key Performance Metrics (reach, engagement, conversion, etc.)
  • 14.93Iterative Optimization Based on Analytics Insights
  • 14.94Creating and Presenting Performance Reports
  • 14.95Introduction to Paid Advertising on Social Media Platforms
  • 14.96Creating and Optimizing Ad Campaigns (targeting, budgeting, bidding, etc.)
  • 14.97Different Ad Formats (text ads, image ads, video ads, carousel ads, etc.)
  • 14.98A/B Testing and Optimization Strategies
  • 14.99Advanced Targeting Options and Retargeting Techniques
  • 14.100Understanding Potential Crises on Social Media
  • 14.101Developing Crisis Response Plans and Protocols
  • 14.102Case Studies on Successful Crisis Management Strategies
  • 14.103Role-Playing Exercises for Handling Simulated Crises
  • 14.104Proactive Reputation Management Techniques
15Chapter-15 Production to Pay Per Click (PPC)
  • 15.01PPC for Various Business Types
  • 15.02Defining the Channels for PPC
  • 15.03Define CPM, CPC, and CPA
  • 15.04Defining Paid Search Advertising
  • 15.05Search Volume
  • 15.06PPC Extends Beyond Search Engines
  • 15.07Reach of PPC
  • 15.08Auction-Based System
  • 15.09Targeting Capabilities
  • 15.10How PPC Works for Various Business Types
  • 15.11PPC for E-Commerce
  • 15.12PPC for Lead Generation
  • 15.13PPC for Local Companies
  • 15.14PPC Ads for B2B
  • 15.15PPC Ads for Informational Queries
  • 15.16PPC Ads for Branding
  • 15.17PPC Goals
  • 15.18PPC Cycle
16Chapter-16 Psychology Of Search
  • 16.01The Search Process
  • 16.02The Landing Page
  • 16.03Search Marketing is Not Interruptive
  • 16.04Refine Your Audience
  • 16.05Write Ads Relevant to the Searcher
  • 16.06Choose the Correct Landing Page
  • 16.07Track Conversion
  • 16.08Aligning Goals for Successful Search Engine Marketing
  • 16.09Useful Information is Not Advertising
17Chapter-17 Search Ads And Keyword Targeting
  • 17.01Hierarchy of a PPC Account
  • 17.02Structuring of Ad Groups
  • 17.03Ad Fundamentals: Purpose of an Ad
  • 17.04Ad Group
  • 17.05Creating Compelling Ads: Features vs. Benefits
  • 17.06Creating Compelling Ads: Call-to-Action
  • 17.07Unique Selling Proposition
  • 17.08Ad Components
  • 17.09Ad Testing
  • 17.10Ad Extensions
  • 17.11How Keywords and Search Queries Work Together
  • 17.12Search Intent
  • 17.13User Intent Classification
  • 17.14Types of Keywords
  • 17.15Think About the Searcher
  • 17.16B2B vs. B2C Keywords
  • 17.17Ad Group Organization
18Chapter-18 Increasing Reach With Display Network
  • 18.01Display Network and Its Reach
  • 18.02Targeting Options
  • 18.03Display Network Follows Campaign Settings
  • 18.04Contextual Targeting
  • 18.05Placement Targeting
  • 18.06Audience Targeting
  • 18.07Layer Targeting
  • 18.08Ad Formats
  • 18.09Ad Creation
19Chapter-19 Reaching Target Audiences
  • 19.01Who Is the Audience
  • 19.02Remarketing: Conversion Rate Analysis
  • 19.03Customer Touch Points
  • 19.04User Behavior Studies
  • 19.05Remarketing for Display Ads
  • 19.06Remarketing Lists for Search Ads
  • 19.07Customer Match
  • 19.08Reaching New Audience
  • 19.09Segmenting Audience
  • 19.10Email Segmentation
  • 19.11How PPC Affects GDPR
  • 19.12Data Segmentation
20Chapter-20 The Buying Funnel
  • 20.01Stages of the Buying Funnel
  • 20.02Advantages of Using the Buying Funnel
  • 20.03Buying Funnel for Inexpensive Products
  • 20.04B2B Buying Funnel
  • 20.05Targeting Users
  • 20.06Search Keywords Throughout the Buying Funnel
  • 20.07Importance of Information in the Purchase Journey
  • 20.08Ads Throughout the Buying Funnel
  • 20.09Landing Pages Throughout the Buying Funnel
  • 20.10Channels to Leverage Throughout the Buying Funnel
21Chapter-21 Setting and Measuring Marketing Goals
  • 21.01Setting and Measuring Marketing Goals
  • 21.02Third-Party Tools
  • 21.03Numbers to Obsess Over
  • 21.04Making Data-Driven Decisions
  • 21.05Bid Methods
  • 21.06Bid Options
  • 21.07The PPC Auction
  • 21.08Types of Auctions
  • 21.09Automated Bidding
  • 21.10Manual Bidding
  • 21.11Bid Modifiers
  • 21.12Bidding to Goals
  • 21.13Customer Journey and Attribution Management
  • 21.14Attribution Models
22Chapter-22 How PPC Fits Into The Digital Strategy
  • 22.01Customer Acquisition
  • 22.02PPC and Email
  • 22.03PPC and SEO
  • 22.04PPC and Social Marketing
  • 22.05PPC and Conversion Optimization
  • 22.06PPC and Analytics
  • 22.07PPC and Branding
  • 22.08PPC Management in Various Business Types
  • 22.09Account Audits
  • 22.10Increasing Visibility
  • 22.11The Quick Organization Audit
  • 22.12Digging for Outliers
  • 22.13Future of PPC with Big Data and Machine Learning
  • 22.14Future of PPC
23Chapter-23 Reporting and Tracking
  • 23.01Reporting and Tracking
  • 23.02Conversion Tracking Mechanisms
  • 23.03UTM Parameters
  • 23.04Different Types of Reports

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