Pay Per Click Expert Training Course

What the specialist says

It’s a practical, market-friendly course — not just slides. This Pay Per Click Expert Training Course helps you do that faster.

Aditi Narayan Senior Technical Mentor

Become a Pay Per Click Expert: Master PPC Strategies, Earn Certification, Propel Your Marketing Career! DevLustro Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined. DevLustro Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Our Core Highlights

World Class Instructor
World Class Instructor Mentorship from global experts
1:1 with Industry Expert
1:1 with Industry Expert Personalised coaching tailored to you
Global Hiring Network
Global Hiring Network 400+ hiring partners around the world
Average Salary Hike
Average Salary Hike 55% average hike for our alumni

Course Description

Become a Pay Per Click Expert: Master PPC Strategies, Earn Certification, Propel Your Marketing Career! Elysium Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined. Elysium Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Pay Per Click Expert Training Course

Digital Marketing Course

Course Details

Harness powerful tools like Google Ads and Bing Ads for effective campaign management.

Analyze campaign performance using analytics tools and data-driven strategies.

Implement targeted ad strategies to maximize ROI.

Explore advanced techniques for audience segmentation and remarketing.

PPC Advertising is the infrastructure that drives targeted traffic to websites and generates leads.

PPC Advertising involves comprehensive strategies to optimize ad spend and maximize ROI.

Ad Optimization ensures that ads are displayed to the most relevant audiences, reducing wasted spend.

PPC Experts understand campaign performance metrics and derive meaningful insights to improve results.

PPC Advertising is the foundation on which advanced digital marketing strategies like remarketing and audience segmentation are built.

Course Goals

  • Master PPC fundamentals, including keyword research, bid management, and ad creation.
  • Dive into advanced concepts such as campaign optimization and performance analysis.

Future Scope of this Course

  • Industry Based Projects
  • Recognized worldwide

Our Career Service

  • Personalized coordinator.
  • Trainer feedback.
  • Trainer availability post sessions.
  • Get your staff certified.
  • Certificate from governing bodies.

Our Training Program Benefits

  • Hands on assignment
  • Curriculum that focuses on the learner.
  • Live, interactive training by DevLustro experts.
  • Curriculum aligned with current industry practices.
  • Portfolio / project support for real-world use.
01Chapter-1 Introduction To Pay Per Click
  • 01.01Introduction to Pay Per Click
  • 01.02PPC for Various Business Types
  • 01.03Defining the Channels for PPC
  • 01.04Define CPM CPC and CPA
  • 01.05Defining Paid Search Advertising
  • 01.06Search Volume
  • 01.07PPC Extends Beyond Search Engines
  • 01.08Reach of PPC
  • 01.09Auction-based System
  • 01.10Targeting Capabilities
  • 01.11How PPC works For Various Business Types
  • 01.12PPC For E-Commerce
  • 01.13PPC For Lead Generation
  • 01.14PPC For Local Companies
  • 01.15PPC Ads For B2B
  • 01.16PPC Ads for Informational Queries
  • 01.17PPC Ads for Branding
  • 01.18PPC Goals
  • 01.19PPC Cycle
02Chapter-2 Psychology Of Search
  • 02.01The Search Process
  • 02.02The Landing Page
  • 02.03Search Marketing is Not Interruptive
  • 02.04Refine Your Audience
  • 02.05Write Ads Relevant to the Searcher
  • 02.06Choose the Correct Landing Page
  • 02.07Track Conversion
  • 02.08Aligning Goals for Successful Search Engine Marketing
  • 02.09Useful Information is Not Advertising
03Chapter-3 Search ADs and Keyword Targeting
  • 03.01Hierarchy of a PPC account
  • 03.02Structuring of Ad Groups
  • 03.03Ad Fundamentals: Purpose of an Ad
  • 03.04Ad Group
  • 03.05Creating Compelling Ads: Features vs. Benefits
  • 03.06Creating Compelling Ads: Call-to-Action
  • 03.07Unique Selling Proposition
  • 03.08Ad Components
  • 03.09Ad Testing
  • 03.10Ad Extensions
  • 03.11How Keywords and Search Queries Work Together
  • 03.12Search Intent
  • 03.13User Intent Classification
  • 03.14Types of Keywords
  • 03.15Think About the Searcher
  • 03.16B2B vs B2C Keywords
  • 03.17Ad Group Organization
04Chapter-5 Reaching Target Audience
  • 04.01Who Is the Audience
  • 04.02Remarketing: Conversion Rate Analysis
  • 04.03Customer Touch Points
  • 04.04User Behavior Studies
  • 04.05Remarketing for Display Ads
  • 04.06Remarketing Lists for Search Ads
  • 04.07Customer Match
  • 04.08Reaching New Audience
  • 04.09Segmenting Audience
  • 04.10Email Segmentation
  • 04.11How PPC Affects GDPR
  • 04.12Data Segmentation
05Chapter-6 The Buying Funnel
  • 05.01Stages of the Buying Funnel
  • 05.02Advantages of Using the Buying Funnel
  • 05.03Buying Funnel for Inexpensive
  • 05.04B2B Buying Funnel
  • 05.05Targeting Users
  • 05.06Search Keywords Throughout the Buying Funnel
  • 05.07Importance of Information in the Purchase Journey
  • 05.08Ads Throughout the Buying Funnel
  • 05.09Landing Pages Throughout the Buying Funnel
  • 05.10Channels to Leverage Throughout the Buying Funnel
06Chapter-7 Setting and Measuring Marketing Goals
  • 06.01Setting and Measuring Marketing Goals
  • 06.02Third-Party Tools
  • 06.03Numbers to Obsess Over
  • 06.04Making Data-Driven Decision
  • 06.05Bid Methods
  • 06.06Bid Options
  • 06.07The PPC Auction
  • 06.08Types of Auctions
  • 06.09Automated Bidding
  • 06.10Manual Bidding
  • 06.11Bid Modifiers
  • 06.12Bidding to Goals
  • 06.13Customer Journey and Attribution Management
  • 06.14Attribution Models
07Chapter-8 How PPC Fits into the Digital Strategy
  • 07.01PPC and Other Marketing Channels: Customer Aquisition
  • 07.02PPC and Email
  • 07.03PPC and SEO
  • 07.04PPC and Social Marketing
  • 07.05PPC and Conversion Optimization
  • 07.06PPC and Analytics
  • 07.07PPC and Branding
  • 07.08PPC Management in Various Business Types
  • 07.09Account Audits
  • 07.10Increasing Visibility
  • 07.11The Quick Organization Audit
  • 07.12Digging for Outliers
  • 07.13Future of PPC with Big Data and Machine Learning
  • 07.14Future of PPC
08Chapter-9 Reporting and Tracking
  • 08.01Reporting and Tracking
  • 08.02Conversion Tracking Mechanisms
  • 08.03UTM Parameters
  • 08.04Different Types of Reports

What is the Pay Per Click Expert Course offered by DevLustro Academy?

The Pay Per Click (PPC) Expert Course at DevLustro Academy teaches you the intricacies of creating, managing, and optimizing PPC campaigns on platforms like Google Ads and Bing Ads. This course is ideal for those looking to specialize in paid search marketing.

What makes DevLustro Academy the best Pay Per Click training center near me?

DevLustro Academy excels in Pay Per Click training due to its detailed curriculum, practical learning approach, and experienced instructors who ensure you gain the skills necessary to run successful and cost-effective PPC campaigns.

What is the Pay Per Click Expert Course?

The Pay Per Click Expert Course is designed to teach essential strategies and tools to create, manage, and optimize PPC campaigns on platforms like Google Ads and Bing Ads.

Who should enroll in this course?

This course is ideal for beginners new to PPC advertising, as well as professionals looking to enhance their PPC skills and stay updated with the latest trends and tools in the PPC industry.

What are the prerequisites for this course?

There are no specific prerequisites for this course. A basic understanding of online advertising and marketing principles will be helpful, but not necessary.

How long does the course take to complete?

The course duration varies depending on the individual’s learning pace. On average, it can be completed in 6-8 weeks with a commitment of a few hours per week.

What will I learn in this course?

You will learn the fundamentals of PPC advertising, including keyword research, bid management, ad copywriting, campaign optimization, and performance analysis. The course also covers advanced topics such as audience targeting and remarketing.

Is there a certification upon completion?

Yes, upon successful completion of the course, you will receive a certification from DevLustro Academy, recognized worldwide.

Are there any hands-on projects or assignments?

Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.

Will I have access to the course materials after completion?

Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.

What kind of support is available during the course?

You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.

How can this course benefit my career?

This course equips you with the skills and knowledge to excel in various PPC roles, such as PPC specialist, campaign manager, and digital advertising strategist. It enhances your employability and career prospects in the rapidly growing field of PPC advertising.

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Pay Per Click Expert Training Course

Duration: 45 Hours

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Pay Per Click Expert Training Course

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