Local SEO and Global SEO, Market Performance Analysis Training Course

What the specialist says

This is the kind of digital marketing program you can put on a proposal and start billing. This Local SEO and Global SEO, Market Performance Analysis Training Course helps you do that faster.

Nisha Fernandes Digital Marketing Strategist

Master SEO Skills: Dominate Local & Global Markets, Earn Certification, Boost Your SEO Career! DevLustro Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before. DevLustro Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Our Core Highlights

World Class Instructor Mentorship from global experts

1:1 with Industry Expert Personalised coaching tailored to you

Global Hiring Network 400+ hiring partners around the world

Average Salary Hike 55% average hike for our alumni

Course Description

Master SEO Skills: Dominate Local & Global Markets, Earn Certification, Boost Your SEO Career! Elysium Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before. Elysium Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before. Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Local SEO and Global SEO, Market Performance Analysis Training Course

Digital Marketing Course

Course Details

Harness powerful tools for market performance analysis and data interpretation.

Visualize SEO metrics effectively using analytics platforms.

Implement targeted SEO campaigns to maximize visibility and ROI.

Explore advanced techniques for competitive analysis and market research.

SEO is the infrastructure that drives organic traffic and improves online visibility.

SEO involves the comprehensive optimization of websites to rank higher on search engines.

Data Cleansing ensures that the data used for SEO analysis is accurate and relevant.

SEO Experts understand search engine algorithms and derive meaningful insights to enhance performance.

SEO is the foundation upon which advanced digital marketing strategies like content marketing and paid advertising are built.

Course Goals

Master the fundamentals of SEO, including keyword research, on-page, and off-page optimization.
Dive into advanced concepts such as local SEO strategies and global SEO techniques.

Future Scope of this Course

Industry Based Projects
Recognized worldwide

Our Career Service

Personalized coordinator.
Trainer feedback.
Trainer availability post sessions.
Get your staff certified.
Certificate from governing bodies.

Our Training Program Benefits

Hands on assignment
Curriculum that focuses on the learner.
Live, interactive training by DevLustro experts.
Curriculum aligned with current industry practices.
Portfolio / project support for real-world use.

01Chapter-1 Beginners Guide

01.01What is search engines
01.02Difference between portal and search engines
01.03How search engines work
01.04What is SEO
01.05SEO techniques (On page and Off page)
01.06Difference between White hat, Black hat, and Grey hat SEO
01.07What is the need for SEO
01.08Things to consider before starting SEO of any website
01.09What is Ranking
01.10How Google ranks a website
01.11Get familiar with the basic terms like crawlers, robots, and spiders

02Chapter-2 Why GOOGLE

02.01History of Google
02.02How Google Works
02.03What is SERP
02.04Paid Vs Organic Result
02.05How Google is Smart
02.06Understanding Google Updates/ Penalties
02.07What is the need for SEO

03Chapter-3 SEO Basic & Background

03.01Website Planning and Creation
03.02Domain Name Registration
03.03Domain Selection
03.04Hosting and its types
03.05Basic knowledge of World Wide Web
03.06Website wireframe and architecture
03.07Basics of developing and designing a website
03.08Usability & user experience of a website

04Chapter-4 Keyword Research

04.01Introduction to Keyword research
04.02How and why to choose the right keywords
04.03Different types of keywords
04.04How to do Keyword analysis
04.05Keywords density analysis
04.06Tools for keyword research
04.07Competition analysis
04.08Localized keywords research

05Chapter-5 TIPS - Content Writing

05.01Content Writing Concepts
05.02Tips for Content Article
05.03Make Content Pattern
05.04How to Make Title and Subtitles
05.05How to Write Unique & Informative

06Chapter-6 ON Page Optimization Steps

06.01Introduction to On-page optimization
06.02What is Title, Description, and Keywords tags
06.03Difference between primary, secondary, and tertiary tiles
06.04Length of titles, meta description, and Snippets
06.05H1 to H6 Tags and their importance
06.06Important keywords in title, meta descriptions, and content
06.07When and where keywords can be placed
06.08Difference between Internal links and External links
06.09Anchor Text
06.10Headers optimization
06.11Importance of Alt tags and Image tag
06.12Image tag optimization
06.13Content Optimization
06.14SEO friendly content
06.15Optimizing SEO content
06.16Google SEO guidelines
06.17Google Analytics and Webmaster integration
06.18Google sandbox effect
06.19Keyword Proximity, Authority, Prominence, and density
06.20Iframes/ Frames effect on SEO
06.21URL renaming/ rewriting
06.22Duplicate Content / URLs
06.23HTML Validations using W3c
06.24Broken link analysis
06.25Website architecture
06.26Bread Crumb
06.27Google webmaster tool
06.28Creating effective landing pages
06.29On page Audit
06.30Yahoo Feed Submission

07Chapter-7 OFF Page Optimization

07.01Introduction to Off-page optimization
07.02Local marketing of websites on the basis of locations
07.03Social Media optimization techniques d.Introduction of link building and its types
07.04Directory submission
07.05Blog and article submission
07.06Forum posting
07.07Free classifieds
07.08Classifieds posting
07.09Press release submission
07.10Video submission
07.11Business listing submission
07.12Guest blog
07.13Local SEO (Local business listing)
07.14Detail knowledge of Link building and backlinks
07.15Social bookmarking
07.16Photo & Video Sharing
07.17Infographics sharing
07.18Document Sharing
07.19Content Marketing and its importance
07.20Question and answers
07.21Web 2.0 submission
07.22Importance of backlinks / Link building
07.23A home page promoting tips and techniques
07.24Strategies to build qualitative and relevant backlinks
07.25Competitors backlink research and submission
07.26Tracking the links and PageRank
07.27Submission to do follow websites
07.28RSS Feed submissions

08Chapter-8 WEBMASTER / SEARCH CONSOLE

08.01Sign up for a webmaster account
08.02Verifying website under Google Search Console
08.03Introduction on webmaster
08.04Effect on inner page ranking through inner linking
08.05Understanding queries and Average keyword position
08.06Search Appearance
08.07How to improve website quality and performance by using the information in the search console
08.08Google Index
08.09Search Traffic
08.10Google My Business
08.11Google Crawling

09Chapter-9 Google Algorithms and Updates

09.01Introductions on Search Engine Algorithms?
09.02How Algorithms Works?
09.03Algorithm & Google Panda
09.04Detail information on Search Engine Penalties
09.05Procedures for recovering from Search Engine Penalties
09.06What is Google Panda Algorithm?
09.07How Google Panda Algorithm affect millions of websites?
09.08Things to know about Google Penguin i. A brief introduction on Google EMD Update
09.09How to save websites from Google Panda, Penguin, and EMD
09.10Recover your site from Panda, EMD, and +Penguin
09.11Google Crawling

10Chapter-10 Advanced SEO Sessions

10.01Scheme Mark up
10.02Rich Snippets
10.03AMP (Accelerated Mobile Pages)
10.04Technical SEO
10.05Anchor links optimization
10.06Page naming / URL Structure / Permalink
10.07Website structure & navigation menu optimization
10.08Filename optimization
10.09Page speed optimization tool
10.10Robots.txt
10.11URL Canonicalization/ 404 Implementation/ Redirection error
10.12Difference between HTTP / HTTPS
10.13Different types of Sitemaps and their importance

11Chapter-11 SEO - Break OFF

11.01Black Hat SEO
11.02Try to avoid Grey Hat SEO
11.03Exact-match Anchor text
11.04Keyword Stuffing
11.05Spam comments
11.06Duplicate content and cloaking
11.07Unnatural links
11.08Domain and Keyword Cloaking
11.09Intrusive Interstitial Ads
11.103rd party "Paid" links
11.11Article spinners
11.12Automated link building
11.13Doorway Page, bots, spam, Link Baiting
11.14Link and article directories
11.15Duplicate Content and Cloaking
11.16Paid / spam blogging

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Local SEO and Global SEO, Market Performance Analysis Training Course

Our Core Highlights

Course Description

Course Goals

Future Scope of this Course

Our Career Service

Our Training Program Benefits

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Local SEO and Global SEO, Market Performance Analysis Training Course

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